Bermuda Navigator is an on-going educational opportunity for business owners to improve awareness & use of the leading digital marketing tools to create results for tourism businesses and a positive experience for visitors. With this programme you can choose a balance of support that works best for you with ongoing virtual training opportunities or through in-person workshops twice each year. With each lesson you complete or workshop you attend, you’ll earn a ‘star.’
Why join Navigator?
- Receive a report card on how your business is currently appearing across major travel planning platforms
- Receive customised one-on-one assistance on topics covered in Navigator
- Regular communications on progress & reminders of the next steps to elevate your skills
- Recognition from BTA for completing each ‘star’ of the program
With the virtual training, you can access the online training via any computer or mobile device. Lessons can be consumed at your own pace, amounting to approximately 90 minutes. Register now to get started.
In the virtual training, you will learn about:
- Your Google & Bing business profiles
- How your Google business profile surfaces in Google search and travel products
- Claiming and verifying your business profile on both platforms
- Keeping core business information current
- Overview of tools available in Google & Bing
- Free booking integrations for lodging and attractions on Google
