Our Four Key Themes
The Bermuda Tourism Authority (BTA) aims to establish Bermuda as a year-round destination by strategically allocating marketing dollars in the shoulder seasons. As such, the BTA has developed four key themes to showcase Bermuda's diverse offerings:
Bermuda Story Ideation
Featured Coverage
View More CoveragePaint the Town Pink
In a bold move to showcase the island's rich culture and creativity, Bermuda launched a "Paint the Town Pink" initiative, bringing vibrant murals by three Bermudian artists to the streets of New York City. The campaign, developed in collaboration with Travel & Leisure magazine, places the island’s art scene in the spotlight, with colorful murals displayed at some of NYC's most iconic locations.
Hoda & Jenna Bermuda Bash
Today with Hoda & Jenna broadcasted “Hoda & Jenna’s Trippin'” Series live from Bermuda on May 9th and May 10, 2024. Hoda Kotb and Jenna Bush Hager’s “Bermuda Bash” explored the island’s breathtaking pink sands and turquoise water and experience the local culture, style and cuisine.
Media Tools
What's Happening in Bermuda
Media Contacts
Bermuda
Bermuda Tourism Authority
Kiwan Michael Anderson
Director of Global Communications, PR & Content Development
Email: [email protected]
USA & Canada
Berlin Rosen PR
15 Maiden Lane, Suite 1600
New York, New York 10038
Email: [email protected]
UK & Europe
MMGY Hills Balfour
Natalia Kennedy-Dowling
Associate Director
Email: [email protected]