Bermuda Tourism Authority Brings Focus to Golf as Part of Tourism Recovery Efforts
The launch of the first family-focused Golf Week organised by the Bermuda Tourism Authority (BTA) sets the stage for a new global partnership with the American Junior Golf Association (AJGA) for the next four years, beginning in January 2021. These efforts showcase the BTA’s dedication to promote the golf tourism product (one of four focus sports identified in the National Tourism Plan), at home and overseas.
Inaugural Golf Week encourages local families to take part with discounts June 29–July 3
The BTA announced its Inaugural Golf Week: A Family Affair today with participation from all six golf clubs on island. As part of the BTA’s inside-out recovery plan, this fun-filled week of golf for the entire family features 30 percent off greens fees and 30 percent off food and beverage for golfers 18 years and under June 29–July 3.
Here are the individual clubs’ Golf Week details:
Belmont Hills Golf Course
- Regular Price: $100
- Offer Price: $70
- Offer Valid: June 29–July 3
- Call to book: (441) 236-6400
The Mid Ocean Club
- Regular Price: $275
- Offer Price: $100
- Offer Valid: Monday, June 29 and Wednesday, July 1 only (subject to availability and each fourball must have an adult playing with them)
- Call to book: (441) 293-1215
Ocean View Golf Course
- Regular Price: $50
- Offer Price: $25
- Offer Valid: June 29–July 3
- Additional Value: 20% discount in pro shop
- Call to book: (441) 295-9093 or Online here
Port Royal Golf Course
- Regular Price: $100
- Offer Price: $75
- Offer Valid: June 29–July 3
- Additional Offer: 20% discount in pro shop
- Call to book: (441) 234-0974 or Online here
Tucker’s Point Golf Club at Rosewood Bermuda
- Regular Price: $195
- Offer Price: $136.50
- Offer Valid: June 29–July 5
- Additional Offer: Complimentary use of driving range prior to start of the round
- Call to book: (441) 298-6970
Turtle Hill Golf Club at Fairmont Southampton Resort
- Regular Price: $90
- Offer Price: $63
- Offer Valid: June 29–July 3
- Additional Offer: Foot golf for families available. Call for tee time.
- Call to book: (441) 239-6952
AJGA partnership to reap economic, community engagement rewards for Bermuda
The announcement of BTA’s four-year partnership with the American Junior Golf Association (AJGA) offers economic benefits from hosting the event and global media exposure to the island, along with exciting opportunities for youth players. The Bermuda Junior Championship not only will attract top international junior golfers, but will also be open to young Bermudians keen to try their talents in a world-class event. The event takes place January 15–18, 2021 at Port Royal Golf Course.
“The Bermuda Junior Championship will generate $1.4 million for the Bermuda economy over the next four years and development opportunity for Bermuda’s junior golfers,” said Minister of Tourism & Transport Zane DeSilva. “We applaud the BTA’s efforts to secure this event for Bermuda and AJGA’s dedication to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. We look forward to welcoming everyone to experience the famed Port Royal Golf Course during the January 2021 inaugural event and beyond.”
Aligning with Bermuda’s National Tourism Plan to attract a new generation of traveller via select sports, including golf, one of the goals of AJGA is its mission to attract a new generation of golfer. That focus supports the BTA commitment to leverage sports opportunities to positively impact the local community in myriad ways to inspire youth development in golf while positively contributing to the local economy.
“This new partnership with AJGA is the result of our dedicated BTA sports tourism team, along with the collaboration of Sean Sovacool, Tournament Director of the Bermuda Championship, and Greg Maybury, General Manager of Port Royal Golf Course, who continued to work closely with us to win this new piece of business while Bermuda’s borders were restricted during the pandemic,” said BTA Director of Sports Business Development, Hazel Clark. “We’re thrilled to bring this event to Bermuda, as we continue to establish the island’s position as a leading sports destination.”
About Bermuda Tourism Authority (BTA)
The Bermuda Tourism Authority (BTA) is an award-winning, accredited destination marketing organisation that promotes Bermuda internationally and works to empower our tourism industry stakeholders. Explore Bermuda’s National Tourism Plan.
