The Bermuda Tourism Authority Launches New Digital Platform BTA+ Emphasising a Reinvestment in Tourism and People
The Bermuda Tourism Authority (“BTA”) launches BTA+, a digital learning management platform that delivers industry-related training and educational lessons online. The goal of the digital hub is to provide tourism/hospitality education and training in one location. BTA+ is the first learning platform of its kind for Bermuda’s tourism and hospitality industry. Developed as a bespoke learning tool, BTA+ will aid individuals and businesses in their mission to provide consistency in customer service experiences for visitors and residents alike. This resource contains useful industry-related tools, guides, training, videos, tourism-related assistance and so much more.
“Over the last few years, work-life culture has evolved and as an organisation, we have responded by supporting our stakeholders with relevant, easily accessible education and training modules that fits the new paradigm,” said Jakai Franks, BTA VP of Operations. “This platform will provide engaging, interactive, and informative courses that will assist in developing a knowledgeable workforce.”
Davida O’Brien, Tourism Standards and Training Manager, stated, “The BTA remains committed to raising the standard of our tourism product and we must be persistent in leading in several key areas, including attracting potential talent to the industry, producing well-rounded ambassadors of Bermuda and developing capabilities through career development. The BTA’s Tourism Standards and Training team is committed to the continued success of industry learners by providing the resources, industry insights and accreditations that will help propel one’s hospitality and tourism career forward.”
Building on the core principles from the National Tourism Plan 2019-2026, the BTA understands the importance of succeeding in a more competitive and fast-moving world. BTA+ seeks to dive deeper into how we attract, service and delight our visitors by elevating tourism products and services.
Through our collaboration with our stakeholders, BTA+ will offer targeted courses, training, resources, and industry-related information. For more information on BTA+’s industry-related courses and trainings, visit https://training.gotobermuda.com/
About the Bermuda Tourism Authority
The Bermuda Tourism Authority (BTA) is an independent, non-governmental entity and the official destination marketing organisation for the island country. The Bermuda Tourism Authority (BTA) promotes Bermuda globally as a world-class destination for leisure and group travel and tourism investment. For more information visit: https://www.gotobermuda.com/bta
