BTA Attracts More Female Golfers
Hamilton, Bermuda (November 15, 2015) – The Bermuda Tourism Authority (BTA) has grown the golf tourism calendar with a new women’s golf event in the time of year traditionally known as the shoulder season.
In March of 2016 and 2017, the Executive Women’s Golf Association (EWGA) will bring a contingent of its membership to the island for group golf vacations. EWGA is a U.S.-based national golf organisation for business women with chapters for ladies in almost every state as well as four countries around the world, including Bermuda.
Bermuda is such a wonderful golf destination,” said Pam Swensen, EWGA CEO. “With easy access from the east coast of the U.S., having the Bermuda Tourism Authority join EWGA as a new partner is exciting and will provide our members with a fabulous and convenient golf destination. And with one of our international chapters located in Bermuda this really makes for an excellent fit.”
The EWGA event is similar to the Women & Golf Trophy, now in its sixth year. The Women & Golf Trophy targets women from the United Kingdom, EWGA will target women on the U.S. east coast.
“We’re checking the boxes on several important objectives of our golf strategy,” said Pat Phillip-Fairn, BTA’s chief product and experiences development officer. “November through March is the peak season for arts, culture and sports and now we have two strong women’s golf events to bookend the shoulder season. We also find that female visitors particularly enjoy our enhanced artistic and cultural offerings in the Uncover the Arts Brochure, which helps to stimulate spending more broadly across the tourism economy.”
More than 100 golfers over the next two years are anticipated as a result of the EWGA partnership. They will golf at a variety of courses in Bermuda and local female golfers will be included throughout the rounds played.
“I look forward to our U.S. members gracing our shores and I know our ladies will show them the kind of hospitality for which Bermuda is famous,” said Gina Bassett-Cook, president of EWGA Bermuda. “This exciting partnership will help drive more women to our island to experience the kind of breathtakingly beautiful golf that is possible only in Bermuda.”
The Women & Golf Trophy takes place November 15th to 21st this year with 42 female golfers staying at Pompano Beach Club. BTA’s Director of Golf Sales and Marketing Andrew Brooks attended the ISPS Handa Ladies European Masters in Buckinghamshire to introduce female golf fans to the Women & Golf Trophy. This year half of the 42 players from the U.K. are first-time registrants with the event.
