Our Four Key Themes
The Bermuda Tourism Authority (BTA) aims to establish Bermuda as a year-round destination by strategically allocating marketing dollars in the shoulder seasons. As such, the BTA has developed four key themes to showcase Bermuda's diverse offerings:
Bermuda Story Ideation
Bermuda Adventures to Take Friendships to the Next Level
Bermuda’s active and engaging activities create opportunities for friends to cheer, bond, and build trust with one another. From shipwreck diving and deep sea fishing to cave exploration, cliff jumping, paddleboarding and more.
Solo Travel to Feed the Soul
Not only is Bermuda a destination where solo travellers can feel safe and welcome - thanks to friendly locals - it’s also a place where visitors who are travelling by themselves can come to rejuvenate and recharge. Through exploring the Crystal Caves or a spa day at one of the island’s resorts, Bermuda offers a great deal of ways for the solo traveller to completely unplug and relax.
Stay Fit While Taking a Break from Your Fitness Routine
Take your fitness routine outside of the gym and into the wild of Bermuda with nature reserve hikes, cave swimming, shipwreck exploration, biking and more. The island’s activities are sure to get your heart rate pumping while providing beautiful vistas.
The Best Time to Visit Bermuda, All Year Round
With events and programming 12 months of the year, there is no bad time to visit Bermuda. In the winter, experience the island’s holiday market and National Trust Christmas Walkabout or visit during Restaurant Week (Jan/Feb) or Spa Month (Feb). Spring proves to be the perfect time for diving, or visit for the Bermuda Triple Challenge (March), Black Golfers Week (April) or Bermuda Day (May). The peak season of summer sees many festivals such as Bermuda Pride (June), Carnival (June) Cup Match (Aug) and Vegan Fest (Aug), leading into fall where the fun continues during Swizzle Festival (Sept), Taste of Bermuda (Oct), Art Month and more.
A Guide to Island Family Travel
Bermuda is a destination that is well-suited for multi-generational travel. With many hotels catering to kids through clubs or organised activities, each family can find accommodations that fit their needs. From the Underwater Exploration Institute to the Bermuda Aquarium & Zoo along with guided city tours touching on the island’s history, educational opportunities for the whole family are abound.
Experience Island Life, The Local Way
Bermudian culture has been shaped by global influences including British charm and African and Portuguese heritage. This interesting blend of cultures culminates in the Bermuda pride that is lived and breathed every day. Experience Bermuda beyond the beaches by booking a walking tour with our local storytellers, viewing our local artists' work, tasting our local delicacies, listening to our local entertainers, and shopping at our street markets.
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Media Contacts
Bermuda
Bermuda Tourism Authority
Kiwan Michael Anderson
Director of Global Communications, PR & Content Development
Email: [email protected]
USA & Canada
Berlin Rosen PR
15 Maiden Lane, Suite 1600
New York, New York 10038
Email: [email protected]
UK & Europe
MMGY Hills Balfour
Natalia Kennedy-Dowling
Associate Director
Email: [email protected]