The PR Net Names Bermuda Tourism Authority Executives to Marcomms’ Most Influential List
The coveted list honours marketing, PR, and communications executives shaping and shifting culture through innovation
Senior executives with the Bermuda Tourism Authority (BTA) were recently honoured in New York City at an awards celebration hosted by The PR Net, a premier global network for marketing and communications professionals. Jamari Douglas, VP of Marketing, PR & Communications, and Kiwan Michael Anderson, Director of Global Communications, PR & Content Development, were named to Marcomms’ Most Influential list, accolading top brand marketers and communicators for their leadership, innovation, and achievement in the field.
According to The PR Net, “The judges looked at areas of innovation shown in the candidates’ work, successful campaigns they’ve spearheaded, their thought leadership impact, and how their marketing initiatives have shaped culture – both internal and external – in positive ways.”
Jamari Douglas' leadership is characterised by groundbreaking initiatives that have propelled Bermuda’s visitors and online traction to new heights. He spearheaded the BTA’s marketing strategy, including the “Lost Yet Found” and "Find the Time You Lost" campaigns. Marketing initiatives, including pink-branded security bins at airports and activations in transportation hubs, elevated brand awareness and increased online traffic to tourism’s digital channels, contributing to tangible business outcomes.
Kiwan Michael Anderson played a pivotal role in reimagining the island's tourism product. He led efforts with content creators, media partners, and tastemakers. One of his most notable projects was a campaign to reimagine “Summer Fridays” in the greater New York City area. He led international media and content creators through Bermuda as they chronicled their journey in real-time, reinforcing messages focused on proximity and year-round activities. Kiwan established a partnership with GRAMMY Award-winning musician Ashanti to attend Carnival in Bermuda. Additionally, he developed his relationship with TOPICALS, a successful skincare brand, and arranged the first brand trip to the island with beauty content creators. These initiatives generated national, international media, and social coverage.
The team at Bermuda Tourism Authority is dedicated to the success of the island's tourism industry, which has received recognition and awards from industry experts and visitors alike. In fact, Conde Nast Traveler readers voted Bermuda as the number 1 destination in the Atlantic/Caribbean region in their Reader's Choice Awards in 2023.
For more information about the Bermuda Tourism Authority and its initiatives, please visit https://www.gotobermuda.com/bta/press-releases.
